Gallery images6
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos9
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Bags, Packs & Accessories compares
This category's top sellers vs. the median Sports & Outdoors category and all benchmarked Amazon categories.
Gallery images
Bags, Packs & Accessories
6
Sports & Outdoors median
6
All Amazon
6
Brand video
Bags, Packs & Accessories
5 of 10
Sports & Outdoors median
5 of 10
All Amazon
7 of 10
Creator videos
Bags, Packs & Accessories
9
Sports & Outdoors median
8
All Amazon
8
A+ Content
Bags, Packs & Accessories
10 of 10
Sports & Outdoors median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 9 creator videos. Having creator video isn't a differentiator in Bags, Packs & Accessories — having better creator video is.
- The leaders are entrenched — a median of 2,125 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 9 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 2,125 |
Top sellers in Bags, Packs & Accessories
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1XL Mesh Ball Bag for Soccer & Sports, Adjustable Shoulder Strap | Heavy Duty Ball Storage for Coaches with Ove…
- 2FOCO San Francisco 49ers NFL Big Logo Bungee Backpack San Francisco 49ers One Size Team Color
- 3Custom Football Blanket Personalized Warm Soft Flannel Bed Throw Blanket Customized Name Number Home Decor for…
- 4Oraben Clear Tote Bag Clear Bag Stadium Approved 12x6x12 Stadium Bag for Work, Sports Games,Gym Black One Pock…
- 5USPECLARE Clear Bag for Stadium Events Clear Sports Fan Handbags Purses | Unisex 0.4 mm Thickened Waterproof P…
Frequently asked questions
- How many images do top Bags, Packs & Accessories listings have on Amazon?
- The median top-10 best seller in Amazon's Sports & Outdoors > Fan Shop > Bags, Packs & Accessories category has 6 gallery images (as of August 2026).
- Do best-selling Bags, Packs & Accessories products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Bags, Packs & Accessories listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 9 creator (Amazon Influencer) videos.
- What rating do top Bags, Packs & Accessories products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 2,125 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Fan Shop
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.