Gallery images5
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos2
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Pet Gear compares
This category's top sellers vs. the median Sports & Outdoors category and all benchmarked Amazon categories.
Gallery images
Pet Gear
5
Sports & Outdoors median
6
All Amazon
6
Brand video
Pet Gear
6 of 10
Sports & Outdoors median
5 of 10
All Amazon
7 of 10
Creator videos
Pet Gear
2
Sports & Outdoors median
8
All Amazon
8
A+ Content
Pet Gear
8 of 10
Sports & Outdoors median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Creator video adoption is early: category leaders carry a median of just 2 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
- The leaders are entrenched — a median of 4,106 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 2 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 4,106 |
Top sellers in Pet Gear
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Anderson's Two-Color Paw Megaphones, 7 Inches, Team Spirit Products, Fan Gear Pur/Wht One Size
- 2Pets First Collegiate Pet Accessories, Reversible Bandana, Indiana Hoosiers, Small/Medium Small/Medium Indiana…
- 3Pets First Collegiate Pet Accessories, Reversible Bandana, Indiana Hoosiers Size XX-Large XX-Large Indiana Hoo…
- 4Pets First NFL Kansas City Chiefs Hoodie for Dogs & Cats. | NFL Football Licensed Dog Hoody Tee Shirt, Medium|…
- 5Pets First NBA NEW YORK KNICKS DOG Jersey, Small - Tank Top Basketball Pet Jersey Small New York Knicks
Frequently asked questions
- How many images do top Pet Gear listings have on Amazon?
- The median top-10 best seller in Amazon's Sports & Outdoors > Fan Shop > Pet Gear category has 5 gallery images (as of August 2026).
- Do best-selling Pet Gear products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Pet Gear listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 2 creator (Amazon Influencer) videos.
- What rating do top Pet Gear products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 4,106 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Fan Shop
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.