median images in the median Outdoor Recreation category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Outdoor Recreation categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Outdoor Recreation categories where even the top sellers are light on content — the fastest places to stand out.
Outdoor Recreation categories
Benchmarks for each Outdoor Recreation category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Accessories | 6 | 6 of 10 | 10 | 10 of 10 |
| Camping & Hiking | 8 | 10 of 10 | 10 | 10 of 10 |
| Climbing | 6 | 2 of 10 | 10 | 9 of 10 |
| Cycling | 8 | 7 of 10 | 10 | 10 of 10 |
| Outdoor Clothing | 6 | 1 of 10 | 1 | 10 of 10 |
| Skates, Skateboards & Scooters | 6 | 10 of 10 | 10 | 10 of 10 |
| Water Sports | 7 | 7 of 10 | 10 | 7 of 10 |
| Winter Sports | 7 | 5 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.