median images in the median Sports & Fitness category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Sports & Fitness categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Sports & Fitness categories where even the top sellers are light on content — the fastest places to stand out.
Sports & Fitness categories
Benchmarks for each Sports & Fitness category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Accessories | 7 | 7 of 10 | 10 | 10 of 10 |
| Boating & Sailing | 7 | 6 of 10 | 10 | 8 of 10 |
| Clothing | 6 | 0 of 10 | 2 | 9 of 10 |
| Exercise & Fitness | 5 | 8 of 10 | 10 | 10 of 10 |
| Golf | 5 | 9 of 10 | 10 | 10 of 10 |
| Hunting & Fishing | 7 | 9 of 10 | 10 | 9 of 10 |
| Leisure Sports & Game Room | 6 | 7 of 10 | 10 | 10 of 10 |
| Other Sports | 6 | 4 of 10 | 7 | 8 of 10 |
| Swimming | 6 | 4 of 10 | 10 | 10 of 10 |
| Team Sports | 6 | 4 of 10 | 10 | 7 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Sports & Outdoors
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.