Gallery images5
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Exercise & Fitness compares
This category's top sellers vs. the median Sports & Outdoors category and all benchmarked Amazon categories.
Gallery images
Exercise & Fitness
5
Sports & Outdoors median
6
All Amazon
6
Brand video
Exercise & Fitness
8 of 10
Sports & Outdoors median
5 of 10
All Amazon
7 of 10
Creator videos
Exercise & Fitness
10
Sports & Outdoors median
8
All Amazon
8
A+ Content
Exercise & Fitness
10 of 10
Sports & Outdoors median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Exercise & Fitness — having better creator video is.
- The leaders are entrenched — a median of 9,376 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 9,376 |
Top sellers in Exercise & Fitness
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Titan Fitness Roman Chair Back Extension Machine, Adjustable Hyperextension Bench, Soft Durable Padding, Non-S…
- 2TRX GO Suspension Trainer, At Home, Portable Gym Workout, For Strength Training, Full Body Exercise Equipment
- 3SPRI Hanging Exercise Mats for Gyms, Closed-Cell Foam Yoga & Fitness Mats with Grommets, Thick Workout Mats fo…
- 4Resistance Bands for Working Out, Physical Therapy, Exercise, Pilates, Yoga | Latex-Free Stretch Bands for Wom…
- 5Jump Rope, Tangle-Free Rapid Speed Jumping Rope Cable with Ball Bearings for Women, Men, and Kids, Adjustable…
Frequently asked questions
- How many images do top Exercise & Fitness listings have on Amazon?
- The median top-10 best seller in Amazon's Sports & Outdoors > Sports & Fitness > Exercise & Fitness category has 5 gallery images (as of August 2026).
- Do best-selling Exercise & Fitness products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Exercise & Fitness listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Exercise & Fitness products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 9,376 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Sports & Fitness
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.