Gallery images6
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Swimming compares
This category's top sellers vs. the median Sports & Outdoors category and all benchmarked Amazon categories.
Gallery images
Swimming
6
Sports & Outdoors median
6
All Amazon
6
Brand video
Swimming
4 of 10
Sports & Outdoors median
5 of 10
All Amazon
7 of 10
Creator videos
Swimming
10
Sports & Outdoors median
8
All Amazon
8
A+ Content
Swimming
10 of 10
Sports & Outdoors median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Swimming — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 8,527 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 8,527 |
Top sellers in Swimming
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Swimming Ear Plugs for Adults,3 Pairs Waterproof Reusable Silicone Swim Earplugs for Swimming Surfing Snorkeli…
- 2Swim Goggles 2 Pack, Wide View Anti Fog&UV Swimming Goggles for Audlt, No Leak Pool Beach Essentials for Men W…
- 3Seago Swim Goggles 2 Pack Anti-Fog Anti-UV Wide View Swimming Goggles for Kids 3-14 Lightgreen/Mirrored & Blac…
- 4Aegend Swim Goggles for Kids 3-14 Anti-Fog Anti-Leak Goggles for Swimming | 2 Pack Anti-UV Comfort Fit Swim Ma…
- 5ZIONOR Swim Goggles, Upgraded G1 Polarized Swimming Goggles Anti-fog for Adult Men Women A0 (Gold-black White)
Frequently asked questions
- How many images do top Swimming listings have on Amazon?
- The median top-10 best seller in Amazon's Sports & Outdoors > Sports & Fitness > Swimming category has 6 gallery images (as of August 2026).
- Do best-selling Swimming products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Swimming listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Swimming products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 8,527 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Sports & Fitness
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.