Gallery images7
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Accessories compares
This category's top sellers vs. the median Sports & Outdoors category and all benchmarked Amazon categories.
Gallery images
Accessories
7
Sports & Outdoors median
6
All Amazon
6
Brand video
Accessories
7 of 10
Sports & Outdoors median
5 of 10
All Amazon
7 of 10
Creator videos
Accessories
10
Sports & Outdoors median
8
All Amazon
8
A+ Content
Accessories
10 of 10
Sports & Outdoors median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Accessories — having better creator video is.
- The leaders are entrenched — a median of 11,995 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 11,995 |
Top sellers in Accessories
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket…
- 2Owala FreeSip Stainless Steel Water Bottle 24 oz Angel Food Cake Angel Food Cake 24 Ounces
- 3Megababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritat…
- 4ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag Black 16.5 Inch
- 5Owala Princess FreeSip Stainless Steel Water Bottle 24 oz Cinderella Cinderella 24 Ounces
Frequently asked questions
- How many images do top Accessories listings have on Amazon?
- The median top-10 best seller in Amazon's Sports & Outdoors > Sports & Fitness > Accessories category has 7 gallery images (as of August 2026).
- Do best-selling Accessories products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Accessories listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Accessories products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 11,995 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Sports & Fitness
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.