Gallery images6
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Building Materials compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Building Materials
6
Tools & Home Improvement median
6
All Amazon
6
Brand video
Building Materials
9 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Building Materials
10
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Building Materials
10 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Building Materials — having better creator video is.
- The leaders are entrenched — a median of 16,652 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 16,652 |
Top sellers in Building Materials
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Carpet Tape Double Sided - Rug Tape Grippers for Hardwood Floors and Area Rugs - Carpet Binding Tape Strong Ad…
- 2Flux Phenom Magnetic Screen Door - Bugs Out, Breeze in - 9min Install Auto-Sealing Heavy Duty Double Stitched…
- 3YYXLIFE Double Sided Carpet Tape for Area Rugs & Hardwood Floors, 2" x10YD | Removable Rug Tape, Residue-Free,…
- 42X for LiftMaster Chamberlain Craftsman Universal Garage Door Opener Remote | 3-Button Garage Clicker Replacem…
- 5Zep Grout Cleaner and Brightener - 32 Ounce (1 Bottle) - ZU104632 - Deep Cleaning Formula Removes Old Stains F…
Frequently asked questions
- How many images do top Building Materials listings have on Amazon?
- The median top-10 best seller in Amazon's Tools & Home Improvement > Building Supplies > Building Materials category has 6 gallery images (as of August 2026).
- Do best-selling Building Materials products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Building Materials listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Building Materials products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 16,652 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Building Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.