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Benchmark your digital shelf against top sellers

Amazon Tools & Home Improvement: Material Handling content benchmarks

Top-selling Material Handling listings on Amazon have a median of 7 gallery images; 10 of 10 include a brand video; the median listing carries 5 creator videos; 9 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images7

median images per top listing

Brand video10 of 10

top sellers include a brand-uploaded video

0%
Creator videos5

median creator videos per top listing

A+ Content9 of 10

top sellers use A+ (enhanced brand) content

0%

How Material Handling compares

This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.

Gallery images

Material Handling
7
Tools & Home Improvement median
6
All Amazon
6

Brand video

Material Handling
10 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10

Creator videos

Material Handling
5
Tools & Home Improvement median
10
All Amazon
8

A+ Content

Material Handling
9 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • The leaders are entrenched — a median of 1,551 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings7
Brand videoShare with a brand-uploaded product video10 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos5
A+ ContentShare with A+ (enhanced brand) content9 of 10 listings
Star ratingMedian listing rating4.6 stars
ReviewsMedian review count1,551

Top sellers in Material Handling

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1WORX Portable Folding Workbench, 2-in-1 Pegasus Table & Sawhorse, WX051 | 31"×25"×32" dimension, heavy load ca…
  2. 2Floor Jack Rubber Pad, Universal Jack Pad Adapter, Pinch Weld Side Frame Rail Protector, 1 Pack
  3. 3Heavy Duty Boat Trailer Winch Strap with Hook - 2" x 20' - 10,816lbs Breaking Strength, Hand Crank, Automotive…
  4. 4XClifes Labor Saving Arm Jack, 2 Pack Furniture Lifter Tool, Black | Multifunctional jack lifts up to 6.69" wi…
  5. 5DIYMAG Fishing Magnets with Countersunk Hole 1.97 inch 350LBS Pulling Force | Lifting Magnet Strong Neodymium…

Frequently asked questions

How many images do top Material Handling listings have on Amazon?
The median top-10 best seller in Amazon's Tools & Home Improvement > Building Supplies > Material Handling category has 7 gallery images (as of August 2026).
Do best-selling Material Handling products use A+ Content?
9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Material Handling listings on Amazon have?
10 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
What rating do top Material Handling products have on Amazon?
The median top seller in this category holds a 4.6-star rating across 1,551 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.