median images in the median Tools & Home Improvement category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Tools & Home Improvement categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Tools & Home Improvement categories where even the top sellers are light on content — the fastest places to stand out.
Tools & Home Improvement categories
Benchmarks for each Tools & Home Improvement category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Appliancesmedian across 3 categories | 6 | 7 of 10 | 10 | 10 of 10 |
| Building Suppliesmedian across 6 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Electricalmedian across 10 categories | 6 | 7 of 10 | 9 | 9 of 10 |
| Hardwaremedian across 15 categories | 6 | 7 of 10 | 10 | 9 of 10 |
| Kitchen & Bath Fixturesmedian across 4 categories | 8 | 9 of 10 | 10 | 10 of 10 |
| Lighting & Ceiling Fansmedian across 8 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Measuring & Layout Toolsmedian across 8 categories | 7 | 6 of 10 | 5 | 10 of 10 |
| Paint, Wall Treatments & Suppliesmedian across 4 categories | 8 | 9 of 10 | 10 | 10 of 10 |
| Power & Hand Toolsmedian across 5 categories | 7 | 9 of 10 | 10 | 10 of 10 |
| Rough Plumbingmedian across 7 categories | 6 | 8 of 10 | 9 | 9 of 10 |
| Safety & Securitymedian across 8 categories | 6 | 6 of 10 | 10 | 10 of 10 |
| Storage & Home Organizationmedian across 2 categories | 7 | 9 of 10 | 10 | 10 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.