median images in the median Rough Plumbing category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Rough Plumbing categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Rough Plumbing categories where even the top sellers are light on content — the fastest places to stand out.
Rough Plumbing categories
Benchmarks for each Rough Plumbing category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Faucet Parts | 6 | 7 of 10 | 9 | 9 of 10 |
| Garbage Disposals & Parts | 9 | 7 of 10 | 10 | 10 of 10 |
| Pipes, Pipe Fittings & Accessories | 6 | 9 of 10 | 8 | 8 of 10 |
| Toilet Parts | 6 | 9 of 10 | 10 | 9 of 10 |
| Valves | 7 | 9 of 10 | 7 | 10 of 10 |
| Water Heaters & Parts | 6 | 4 of 10 | 3 | 8 of 10 |
| Water Pumps, Parts & Accessories | 7 | 8 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.