Gallery images6
median images in the median Safety & Security category
Brand video6 of 10
top sellers with a brand video, median category
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers using A+ Content, median category
0%
Safety & Security categories
Benchmarks for each Safety & Security category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Child Safety | 7 | 8 of 9 | 10 | 9 of 9 |
| Emergency Kits & Supplies | 7 | 5 of 10 | 5 | 9 of 10 |
| Facility Safety Products | 6 | 6 of 9 | 10 | 9 of 9 |
| Fire Safety | 6 | 6 of 9 | 10 | 9 of 9 |
| Home Security & Surveillance | 6 | 5 of 10 | 0 | 3 of 10 |
| Household Sensors & Alarms | 6 | 5 of 9 | 10 | 9 of 9 |
| Lockout & Tagout Products | 6 | 9 of 10 | 10 | 10 of 10 |
| Personal Protective Equipment | 7 | 6 of 10 | 10 | 10 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Tools & Home Improvement
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.