Gallery images6
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos0
median creator videos per top listing
A+ Content3 of 10
top sellers use A+ (enhanced brand) content
0%
How Home Security & Surveillance compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Home Security & Surveillance
6
Tools & Home Improvement median
6
All Amazon
6
Brand video
Home Security & Surveillance
5 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Home Security & Surveillance
0
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Home Security & Surveillance
3 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is still an open lever here — only 3 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- Creator video is essentially absent from top Home Security & Surveillance listings — a first-mover opportunity for any brand willing to seed creator content in this category.
- The leaders are entrenched — a median of 18,734 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 0 |
| A+ ContentShare with A+ (enhanced brand) content | 3 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 18,734 |
Top sellers in Home Security & Surveillance
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video, up to 6x Enhanced Zoom, Two-Way Talk…
- 2TP-Link Tapo 1080P Indoor Security Camera for Baby Monitor, Dog Camera w/Motion Detection, 2-Way Audio Siren,…
- 3Ring Indoor Cam Plus (newest model), Home or business security, Retinal 2K for crisp, true-to-life video quali…
- 4Blink Video Doorbell – Head-to-toe HD view, two-year battery life, and simple setup. Sync Module Core included…
- 5Ring Outdoor Cam (Stick Up Cam), Weather-resistant home or business HD security camera, Live View, Color Night…
Frequently asked questions
- How many images do top Home Security & Surveillance listings have on Amazon?
- The median top-10 best seller in Amazon's Tools & Home Improvement > Safety & Security > Home Security & Surveillance category has 6 gallery images (as of August 2026).
- Do best-selling Home Security & Surveillance products use A+ Content?
- 3 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Home Security & Surveillance listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 0 creator (Amazon Influencer) videos.
- What rating do top Home Security & Surveillance products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 18,734 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Safety & Security
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.