Gallery images6
median images per top listing
Brand video6 of 9
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 9
top sellers use A+ (enhanced brand) content
0%
How Fire Safety compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Fire Safety
6
Tools & Home Improvement median
6
All Amazon
6
Brand video
Fire Safety
6 of 9
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Fire Safety
10
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Fire Safety
9 of 9
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 9 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Fire Safety — having better creator video is.
- The leaders are entrenched — a median of 2,482 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 9 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 9 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 9 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 2,482 |
Top sellers in Fire Safety
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Kidde Carbon Monoxide Detector, AA Battery Powered, Portable for Travel or Home, 85 dB Alarm, LED Status Indic…
- 2First Alert Battery Smoke Alarm | SMI100 1-Pack Precision Detection SMI100
- 3FIRST ALERT CO605 Plug-in Carbon Monoxide Detector with Battery Backup, White | CO606, 9V Battery Backup 1-Pac…
- 4Kidde Basic 110 Fire Extinguisher for Home, 1-A:10-B:C, FA110G, 1 Pack | Residential Multi-Purpose Extinguishe…
- 5AmzBoom 2-Pack Fire Extinguisher for Home, Kitchen, Car, and Grill with Mounting Bracket– Extinguishing Spray,…
Frequently asked questions
- How many images do top Fire Safety listings have on Amazon?
- The median top-9 best seller in Amazon's Tools & Home Improvement > Safety & Security > Fire Safety category has 6 gallery images (as of August 2026).
- Do best-selling Fire Safety products use A+ Content?
- 9 of 9 of the top 9 best sellers in this category use A+ Content on their product pages.
- How much video do top Fire Safety listings on Amazon have?
- 6 of 9 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Fire Safety products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 2,482 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Safety & Security
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 9 best sellers in each category — the leaders, not the average listing. Read the methodology.