Gallery images7
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos5
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Emergency Kits & Supplies compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Emergency Kits & Supplies
7
Tools & Home Improvement median
6
All Amazon
6
Brand video
Emergency Kits & Supplies
5 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Emergency Kits & Supplies
5
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Emergency Kits & Supplies
9 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- The leaders are entrenched — a median of 1,374 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 5 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 1,374 |
Top sellers in Emergency Kits & Supplies
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Legacy Food Storage Emergency Water Storage Containers, Long Term 5 Gallon Water Tank - 4 Stackable Food Grade…
- 2Emergency Candles 150 Hours, Liquid Paraffin Power Outage Candles - 6 Pack | Emergency Candles Long Burning, E…
- 3American Red Cross Officially Licensed Product | Deluxe Personal Safety Emergency Pack with Bag | Trauma Suppl…
- 4Hitituto Rain Ponchos for Adults - Extra Long Emergency Poncho with Hood, 6/12/24 Family Pack Raincoat, Home S…
- 52026 Inspection MRE, U.S. MRE Meals, Emergency Supplies, Emergency Food Supply, Survival Food w/ Flameless Hea…
Frequently asked questions
- How many images do top Emergency Kits & Supplies listings have on Amazon?
- The median top-10 best seller in Amazon's Tools & Home Improvement > Safety & Security > Emergency Kits & Supplies category has 7 gallery images (as of August 2026).
- Do best-selling Emergency Kits & Supplies products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Emergency Kits & Supplies listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
- What rating do top Emergency Kits & Supplies products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 1,374 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Safety & Security
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.