median images in the median Hardware category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Hardware categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Hardware categories where even the top sellers are light on content — the fastest places to stand out.
Hardware categories
Benchmarks for each Hardware category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Adhesives & Sealers | 7 | 8 of 10 | 10 | 8 of 10 |
| Bathroom Hardware | 6 | 8 of 10 | 10 | 9 of 10 |
| Cabinet Hardware | 7 | 8 of 10 | 9 | 10 of 10 |
| Clock Hardware | 6 | 4 of 10 | 2 | 8 of 10 |
| Door Hardware & Locks | 6 | 6 of 10 | 10 | 9 of 10 |
| Furniture Hardware | 6 | 8 of 10 | 10 | 8 of 10 |
| Gate Hardware | 6 | 6 of 10 | 10 | 10 of 10 |
| Grommets | 6 | 6 of 10 | 2 | 9 of 10 |
| Hooks | 6 | 8 of 10 | 10 | 10 of 10 |
| Mailboxes & Accessories | 7 | 10 of 10 | 9 | 10 of 10 |
| Nails, Screws & Fasteners | 6 | 7 of 10 | 10 | 9 of 10 |
| Plugs | 6 | 5 of 10 | 2 | 8 of 10 |
| Shelf Brackets & Supports | 6 | 5 of 10 | 3 | 8 of 10 |
| Snaps | 5 | 5 of 10 | 2 | 7 of 10 |
| Window Hardware | 7 | 9 of 10 | 10 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.