Gallery images5
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos2
median creator videos per top listing
A+ Content7 of 10
top sellers use A+ (enhanced brand) content
0%
How Snaps compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Snaps
5
Tools & Home Improvement median
6
All Amazon
6
Brand video
Snaps
5 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Snaps
2
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Snaps
7 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator video adoption is early: category leaders carry a median of just 2 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 2 |
| A+ ContentShare with A+ (enhanced brand) content | 7 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 340 |
Top sellers in Snaps
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1IDL Packaging Open (Snap-On) Seals for 3/4" Strap Width Steel Strapping (Pack of 1000) - Superior Holding Powe…
- 25pcs 1/4'' Stainless Steel Carabiner Clip Spring Snap Hook Link with Eyelet, 250lb Load, 2-3/8 Inch Length
- 35pcs 3/16'' Stainless Steel Carabiner Clip Spring Snap Link with Eyelet, 110lb Load, 2 Inch Length
- 4Small Carabiner Clip Hooks, 10pcs 1.57 inch Carabiners Heavy Duty, 304 Stainless Steel Spring Snap Hook Fits C…
- 58 PCS Heavy Duty Carabiner Clips, 【NO Rust】 1360lbs 304 Stainless Steel Carabiners, 2.36 inch D-Ring Snap Hook…
Frequently asked questions
- How many images do top Snaps listings have on Amazon?
- The median top-10 best seller in Amazon's Tools & Home Improvement > Hardware > Snaps category has 5 gallery images (as of August 2026).
- Do best-selling Snaps products use A+ Content?
- 7 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Snaps listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 2 creator (Amazon Influencer) videos.
- What rating do top Snaps products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 340 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Hardware
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.