Gallery images6
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Nails, Screws & Fasteners compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Nails, Screws & Fasteners
6
Tools & Home Improvement median
6
All Amazon
6
Brand video
Nails, Screws & Fasteners
7 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Nails, Screws & Fasteners
10
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Nails, Screws & Fasteners
9 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Nails, Screws & Fasteners — having better creator video is.
- The leaders are entrenched — a median of 2,651 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 2,651 |
Top sellers in Nails, Screws & Fasteners
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Mr. Pen- Nail Assortment Kit, 600 pcs, 4 Sizes, Silver Picture Hangers | Small Nails for Hanging Pictures, Fin…
- 2120Pcs #8 Self Drilling Drywall Anchors and Screws Kit | #8 x 1-1/4" Superb Wall Anchors Hold Up to 75lbs, No…
- 3Wensilon 430pcs Stainless Steel 304 Nails Kit, Hanging Nails Kit, Wall Nails Kit, Dowels Kit, Long Nails Kit K…
- 4Drywall Anchors and Screws Assortment Kit, 270Pcs Dry Wall Anchors | 135 Plastic Wall Expansion Anchors and 13…
- 5140Pcs #8 Self Drilling Drywall Anchors and Screws Kit, No Drill Hole | Heavy Duty Dry Wall Anchors for Hangin…
Frequently asked questions
- How many images do top Nails, Screws & Fasteners listings have on Amazon?
- The median top-10 best seller in Amazon's Tools & Home Improvement > Hardware > Nails, Screws & Fasteners category has 6 gallery images (as of August 2026).
- Do best-selling Nails, Screws & Fasteners products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Nails, Screws & Fasteners listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Nails, Screws & Fasteners products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 2,651 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.