Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Door Hardware & Locks compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Door Hardware & Locks
6
Tools & Home Improvement median
6
All Amazon
6
Brand video
Door Hardware & Locks
6 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Door Hardware & Locks
10
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Door Hardware & Locks
9 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Door Hardware & Locks — having better creator video is.
- The leaders are entrenched — a median of 5,746 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 5,746 |
Top sellers in Door Hardware & Locks
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1LYNN HARDWARE - Entrance (with Clutch) Commercial Door Lock, ADA Compliant | Vandal Resistant Clutch, Heavy-Du…
- 2Boomerang Heavy-Duty Entry Function-Keyed Alike Commercial Lever Door Lock | ADA & Grade 2 Industrial Door Han…
- 3Boomerang Heavy-Duty Entry with Clutch Function Commercial Lever Door Lock | ADA & Grade 2 Industrial Door Han…
- 4BESTTEN Keyed Entry Door Knob with Lock, Heavy Duty Interior and Exterior Door Lock, Standard Ball, Satin Nick…
- 5AceMining Door Security Bar, Patio Door Lock, 20-50 in | Sliding Glass Door Security Bar for Patio Door, Windo…
Frequently asked questions
- How many images do top Door Hardware & Locks listings have on Amazon?
- The median top-10 best seller in Amazon's Tools & Home Improvement > Hardware > Door Hardware & Locks category has 6 gallery images (as of August 2026).
- Do best-selling Door Hardware & Locks products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Door Hardware & Locks listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Door Hardware & Locks products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 5,746 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Hardware
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.