median images in the median Electrical category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Electrical categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Electrical categories where even the top sellers are light on content — the fastest places to stand out.
Electrical categories
Benchmarks for each Electrical category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Breakers, Load Centers & Fuses | 6 | 3 of 10 | 4 | 7 of 10 |
| Cords, Adapters & Multi-Outlets | 6 | 8 of 10 | 10 | 9 of 10 |
| Door Chimes & Bells | 6 | 5 of 10 | 5 | 5 of 10 |
| Electrical Connectors | 6 | 9 of 10 | 6 | 10 of 10 |
| Home Automation Devices | 6 | 7 of 10 | 9 | 8 of 10 |
| Plugs | 6 | 5 of 10 | 6 | 9 of 10 |
| Switches & Dimmers | 8 | 9 of 10 | 10 | 8 of 10 |
| Timers | 7 | 8 of 10 | 10 | 9 of 10 |
| Tools & Hardware | 6 | 7 of 10 | 10 | 10 of 10 |
| Wall Plates & Accessories | 6 | 7 of 10 | 9 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.