Gallery images5
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos8
median creator videos per top listing
A+ Content7 of 10
top sellers use A+ (enhanced brand) content
0%
How Action Figures compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Action Figures
5
Toys & Games median
6
All Amazon
6
Brand video
Action Figures
4 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Action Figures
8
Toys & Games median
10
All Amazon
8
A+ Content
Action Figures
7 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Unusually, creator video outruns brand video in this category (median 8 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 3,928 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 8 |
| A+ ContentShare with A+ (enhanced brand) content | 7 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 3,928 |
Top sellers in Action Figures
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1ANYCUBIC BJD Wear-Resistant 3D Printer Resin, Anti-Impact Flexible Joint 3D Resin for Ball-Jointed Dolls, Idea…
- 2Michaell Plush Doll Plush Pillow Cartoon Soft Doll for Adult Birthdays Gift | Miachelll Action Figure Rock Kin…
- 3Michaell Plush Doll Plush Pillow Cartoon Soft Doll for Adult Birthdays Gift | Miachelll Action Figure Rock Kin…
- 4Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Ph…
- 5Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posa…
Frequently asked questions
- How many images do top Action Figures listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Toy Figures & Playsets > Action Figures category has 5 gallery images (as of August 2026).
- Do best-selling Action Figures products use A+ Content?
- 7 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Action Figures listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
- What rating do top Action Figures products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 3,928 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Toy Figures & Playsets
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.