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Amazon Toys & Games: Toy Figures & Playsets content benchmarks

Across 2 benchmarked Toy Figures & Playsets categories, the median category's top sellers have 6 gallery images, 6 of 10 include a brand video, carry 7 creator videos, and 8 of 10 use A+ Content (top-10 best sellers per category, August 2026).

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Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images in the median Toy Figures & Playsets category

Brand video6 of 10

top sellers with a brand video, median category

0%
Creator videos7

median creator videos per top listing

A+ Content8 of 10

top sellers using A+ Content, median category

0%

Toy Figures & Playsets categories

Benchmarks for each Toy Figures & Playsets category, measured from the top 10 best sellers.

CategoryImagesBrand videoCreator videosA+ Content
Action Figures54 of 1087 of 10
Playsets & Vehicles67 of 1069 of 10

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.