Gallery images7
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Fluids & Maintenance compares
This category's top sellers vs. the median Automotive category and all benchmarked Amazon categories.
Gallery images
Fluids & Maintenance
7
Automotive median
6
All Amazon
6
Brand video
Fluids & Maintenance
6 of 10
Automotive median
6 of 10
All Amazon
7 of 10
Creator videos
Fluids & Maintenance
10
Automotive median
4
All Amazon
8
A+ Content
Fluids & Maintenance
9 of 10
Automotive median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Fluids & Maintenance — having better creator video is.
- The leaders are entrenched — a median of 10,761 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 10,761 |
Top sellers in Fluids & Maintenance
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature, Water & Corrosion Resistant Grease -…
- 2WD-40 Specialist Contact Cleaner Spray, 11 oz. 11 Oz 1-pack
- 3Grease RD LITHM 14OZ
- 4Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon
- 5Red Line 60103 SI-1 Complete Fuel System Cleaner - 15 Ounce- Fuel Injector Cleaner and Carburetor Cleaner for…
Frequently asked questions
- How many images do top Fluids & Maintenance listings have on Amazon?
- The median top-10 best seller in Amazon's Automotive > Motorcycle & Powersports > Fluids & Maintenance category has 7 gallery images (as of August 2026).
- Do best-selling Fluids & Maintenance products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Fluids & Maintenance listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Fluids & Maintenance products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 10,761 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Motorcycle & Powersports
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.