Gallery images6
median images per top listing
Brand video3 of 10
top sellers include a brand-uploaded video
0%
Creator videos9
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Protective Gear compares
This category's top sellers vs. the median Automotive category and all benchmarked Amazon categories.
Gallery images
Protective Gear
6
Automotive median
6
All Amazon
6
Brand video
Protective Gear
3 of 10
Automotive median
6 of 10
All Amazon
7 of 10
Creator videos
Protective Gear
9
Automotive median
4
All Amazon
8
A+ Content
Protective Gear
10 of 10
Automotive median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 9 creator videos. Having creator video isn't a differentiator in Protective Gear — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 9 creator videos, but only 3 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 4,581 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 3 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 9 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 4,581 |
Top sellers in Protective Gear
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 13-Pack Breathable Mesh Skull Cap Sweat Control Helmet Liner | Lightweight Quick Dry Cooling Sports Cycling Mot…
- 2Lamicall 24g Polarized Sports Sunglasses for Men Women - UV400 Protection Sun Glasses for Baseball Running Cyc…
- 3Achiou Ski Mask for Men and Women, Lightweight UV Balaclava Face Cover | Breathable lightweight fabric with UV…
- 43 Pair Motorcycle Riding Glasses Padding Goggles UV Protection Dustproof Windproof Motorcycle Sunglasses for O…
- 5ROXUN Balaclava Ski Mask, 5 Pack Neck Gaiter Motorcycle Summer Cooling | UV Protection Shiesty, Windproof Scar…
Frequently asked questions
- How many images do top Protective Gear listings have on Amazon?
- The median top-10 best seller in Amazon's Automotive > Motorcycle & Powersports > Protective Gear category has 6 gallery images (as of August 2026).
- Do best-selling Protective Gear products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Protective Gear listings on Amazon have?
- 3 of 10 top sellers include a brand-uploaded video, and the median listing carries 9 creator (Amazon Influencer) videos.
- What rating do top Protective Gear products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 4,581 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Motorcycle & Powersports
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.