Gallery images11
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Home Fragrance compares
This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.
Gallery images
Home Fragrance
11
Home & Kitchen median
7
All Amazon
6
Brand video
Home Fragrance
6 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10
Creator videos
Home Fragrance
10
Home & Kitchen median
10
All Amazon
8
A+ Content
Home Fragrance
10 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Home Fragrance is an image-heavy category: the median top listing has 11 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Home Fragrance — having better creator video is.
- The leaders are entrenched — a median of 4,275 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 11 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 4,275 |
Top sellers in Home Fragrance
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Febreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartme…
- 2Poo-Pourri Before-You-Go Pocket Toilet Spray, Travel Essentials, Beach Bum, 1 Fl Oz, Up to 50 Uses, On-The-Go…
- 3AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 10 mL | Lemon Bergamot Sea Breeze - Coastal…
- 4Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office A…
- 5Satya Incense Gift Set Nag Champa, Super hit, Dragon's Blood, Sandalwood, Patchouli, Lavender, Positive Vibes,…
Frequently asked questions
- How many images do top Home Fragrance listings have on Amazon?
- The median top-10 best seller in Amazon's Home & Kitchen > Home Décor > Home Fragrance category has 11 gallery images (as of August 2026).
- Do best-selling Home Fragrance products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Home Fragrance listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Home Fragrance products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 4,275 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Home Décor
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.