Gallery images7
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Picture Frames compares
This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.
Gallery images
Picture Frames
7
Home & Kitchen median
7
All Amazon
6
Brand video
Picture Frames
5 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10
Creator videos
Picture Frames
10
Home & Kitchen median
10
All Amazon
8
A+ Content
Picture Frames
10 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Picture Frames — having better creator video is.
- The leaders are entrenched — a median of 4,628 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 4,628 |
Top sellers in Picture Frames
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 124x36 Poster Frame, Brown Wood, 4 Pack, Wall Mounting Display | 1.2mm Clear Plexiglass, Gallery Wall Frame, Ho…
- 224x36 Poster Frame, Brown Wood, 3 Pack, Wall Hanging for Picture | Thick Polished Plexiglass, Large Movie Post…
- 3Heart Frame - 32GB 10.1” Frameo Digital Picture Frame WiFi Electronic Photo Frames 1280x800 IPS Touchscreen, S…
- 4upsimples 11x14 Picture Frame, Wall Decor Photo Frames, Black 1 Pack | 11 x 14 Frame, 8x10 Frame with Mat for…
- 5upsimples 8x10 Picture Frames, Gallery Wall Frames Set of 5, Black | Photo Frame Collage Wall Decor, 8 x 10 Fr…
Frequently asked questions
- How many images do top Picture Frames listings have on Amazon?
- The median top-10 best seller in Amazon's Home & Kitchen > Home Décor > Picture Frames category has 7 gallery images (as of August 2026).
- Do best-selling Picture Frames products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Picture Frames listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Picture Frames products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 4,628 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Home Décor
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.