Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Paper Products compares
This category's top sellers vs. the median Industrial & Scientific category and all benchmarked Amazon categories.
Gallery images
Paper Products
6
Industrial & Scientific median
6
All Amazon
6
Brand video
Paper Products
6 of 10
Industrial & Scientific median
5 of 10
All Amazon
7 of 10
Creator videos
Paper Products
10
Industrial & Scientific median
2
All Amazon
8
A+ Content
Paper Products
9 of 10
Industrial & Scientific median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Paper Products — having better creator video is.
- The leaders are entrenched — a median of 27,035 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 27,035 |
Top sellers in Paper Products
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Staples TRU RED Copy & Printer Paper, 8.5 x 11, 20 lb, 92 Bright, 5,000 Sheets/Carton, White Letter Size Paper…
- 2Tork Advanced Facial Tissue White Soft, F1, 30 Boxes x 100 tissues, TF6810 | Gentle 2-Ply, Flat Box Design, On…
- 3Loose Leaf Paper College Ruled Notebook Paper College Ruled Lined Writing Filler Paper 10.5” x 8” 1800 Sheets…
- 4Cottonelle Fresh Feel Flushable Wipes, 8 Packs, 42 Wipes per Pack Fresh Feel 42 Count (Pack of 8)
- 5Kleenex Ultra Soft Facial Tissues, 4 Cube Boxes, 60 Tissues per Box White 60 Count (Pack of 4)
Frequently asked questions
- How many images do top Paper Products listings have on Amazon?
- The median top-10 best seller in Amazon's Industrial & Scientific > Janitorial & Sanitation Supplies > Paper Products category has 6 gallery images (as of August 2026).
- Do best-selling Paper Products products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Paper Products listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Paper Products products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 27,035 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Janitorial & Sanitation Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.