median images in the median Packaging & Shipping Supplies category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Packaging & Shipping Supplies categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Packaging & Shipping Supplies categories where even the top sellers are light on content — the fastest places to stand out.
Packaging & Shipping Supplies categories
Benchmarks for each Packaging & Shipping Supplies category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bubble Pack Supplies | 5 | 4 of 10 | 10 | 8 of 10 |
| Carton Sealing Tape Dispensers | 6 | 1 of 10 | 0 | 2 of 10 |
| Corrugated Boxes | 7 | 6 of 10 | 3 | 10 of 10 |
| Corrugated Pads | 6 | 3 of 10 | 1 | 10 of 10 |
| Dunnage & Protectors | 6 | 6 of 10 | 7 | 7 of 10 |
| Industrial Shrink Wrap Supplies | 6 | 5 of 10 | 2 | 9 of 10 |
| Industrial Stretch Wrap Supplies | 6 | 7 of 10 | 10 | 10 of 10 |
| Labels & Labeling Equipment | 6 | 7 of 10 | 7 | 8 of 10 |
| Mailers | 6 | 7 of 10 | 8 | 8 of 10 |
| Packaging Labels & Tags | 7 | 6 of 10 | 10 | 8 of 10 |
| Poly & Plastic Packaging Bags | 6 | 6 of 10 | 10 | 9 of 10 |
| Strapping | 7 | 10 of 10 | 2 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.