median images in the median Retail Store Fixtures & Equipment category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Retail Store Fixtures & Equipment categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Retail Store Fixtures & Equipment categories where even the top sellers are light on content — the fastest places to stand out.
Retail Store Fixtures & Equipment categories
Benchmarks for each Retail Store Fixtures & Equipment category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Anti-Theft Equipment | 6 | 2 of 10 | 0 | 5 of 10 |
| Clothing Forms | 7 | 1 of 10 | 2 | 8 of 10 |
| Mannequins | 6 | 7 of 10 | 4 | 9 of 10 |
| Point-of-Sale (POS) Equipment & Accessories | 6 | 9 of 10 | 10 | 10 of 10 |
| Pricing Supplies | 6 | 8 of 10 | 10 | 8 of 10 |
| Retail Bags & Boxes | 6 | 9 of 10 | 8 | 10 of 10 |
| Retail Displays & Racks | 7 | 7 of 10 | 10 | 10 of 10 |
| Retail Shelving & Wall Displays | 7 | 5 of 10 | 4 | 8 of 10 |
| Shopping Baskets & Carts | 7 | 6 of 10 | 4 | 8 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.