median images in the median Test, Measure & Inspect category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Test, Measure & Inspect categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Test, Measure & Inspect categories where even the top sellers are light on content — the fastest places to stand out.
Test, Measure & Inspect categories
Benchmarks for each Test, Measure & Inspect category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Airflow & Air Quality | 7 | 5 of 10 | 4 | 8 of 10 |
| Calibration | 7 | 3 of 10 | 2 | 9 of 10 |
| Dimensional Measurement | 7 | 6 of 10 | 10 | 9 of 10 |
| Electrical Testing | 7 | 8 of 10 | 10 | 10 of 10 |
| Inspection & Analysis | 6 | 8 of 10 | 10 | 10 of 10 |
| Motion, Speed & Force | 7 | 7 of 10 | 3 | 10 of 10 |
| Network & Cable Testers | 7 | 9 of 10 | 8 | 10 of 10 |
| Pressure & Vacuum | 6 | 10 of 10 | 4 | 10 of 10 |
| Recorders & Data Acquisition | 8 | 7 of 10 | 3 | 7 of 10 |
| Sensors | 8 | 6 of 10 | 2 | 8 of 10 |
| Sound & Noise Meters | 7 | 5 of 10 | 6 | 10 of 10 |
| Substance Analysis Instrumentation | 7 | 7 of 10 | 8 | 8 of 10 |
| Surface & Hardness Testing | 5 | 5 of 10 | 2 | 8 of 10 |
| Temperature & Humidity | 8 | 10 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.