median images in the median Farm & Ranch category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Farm & Ranch categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Farm & Ranch categories where even the top sellers are light on content — the fastest places to stand out.
Farm & Ranch categories
Benchmarks for each Farm & Ranch category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Agricultural & Construction Machinery | 6 | 8 of 10 | 7 | 10 of 10 |
| Agriculture & Grounds Management | 6 | 6 of 10 | 10 | 8 of 10 |
| Beekeeping Supplies | 6 | 6 of 10 | 5 | 7 of 10 |
| Livestock Supplies | 6 | 2 of 10 | 5 | 6 of 10 |
| Material Transport | 6 | 7 of 10 | 10 | 10 of 10 |
| Pest Control | 8 | 9 of 10 | 10 | 9 of 10 |
| Plant Germination Equipment | 7 | 7 of 10 | 9 | 9 of 10 |
| Plants, Seeds & Bulbs | 7 | 8 of 10 | 10 | 8 of 10 |
| Poultry Care | 6 | 7 of 10 | 10 | 9 of 10 |
| Soils, Fertilizers & Mulches | 10 | 10 of 10 | 10 | 9 of 10 |
| Structures & Hardware | 7 | 7 of 10 | 9 | 10 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.