median images in the median Pools, Hot Tubs & Supplies category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Pools, Hot Tubs & Supplies categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Pools, Hot Tubs & Supplies categories where even the top sellers are light on content — the fastest places to stand out.
Pools, Hot Tubs & Supplies categories
Benchmarks for each Pools, Hot Tubs & Supplies category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Cleaning Tools & Chemicals | 6 | 10 of 10 | 10 | 10 of 10 |
| Filters & Filter Media | 7 | 8 of 10 | 6 | 10 of 10 |
| Heaters & Accessories | 7 | 5 of 10 | 1 | 8 of 10 |
| Hot Tubs | 8 | 9 of 10 | 10 | 10 of 10 |
| Parts & Accessories | 6 | 6 of 10 | 9 | 10 of 10 |
| Pumps | 6 | 6 of 10 | 10 | 10 of 10 |
| Saunas | 7 | 10 of 10 | 8 | 10 of 10 |
| Swimming Pools | 6 | 4 of 10 | 10 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.