median images in the median Outdoor Décor category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Outdoor Décor categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Outdoor Décor categories where even the top sellers are light on content — the fastest places to stand out.
Outdoor Décor categories
Benchmarks for each Outdoor Décor category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Address Signs | 7 | 3 of 10 | 1 | 8 of 10 |
| Backyard Birding & Wildlife | 7 | 7 of 10 | 10 | 10 of 10 |
| Chimes | 5 | 8 of 10 | 10 | 10 of 10 |
| Cupolas & Accessories | 4 | 4 of 10 | 0 | 3 of 10 |
| Decorative Fences | 6 | 4 of 10 | 7 | 10 of 10 |
| Decorative Garden Stakes | 7 | 7 of 10 | 5 | 10 of 10 |
| Decorative Garden Stools | 7 | 6 of 10 | 2 | 9 of 10 |
| Doormats | 8 | 10 of 10 | 10 | 10 of 10 |
| Flagpole Hardware | 6 | 4 of 10 | 10 | 9 of 10 |
| Flags | 6 | 8 of 10 | 10 | 10 of 10 |
| Fountain Accessories | 6 | 4 of 10 | 1 | 8 of 10 |
| Fountains | 7 | 9 of 10 | 10 | 10 of 10 |
| Garage Door Decorations | 7 | 5 of 10 | 6 | 8 of 10 |
| Garden Bridges | 7 | 5 of 10 | 2 | 9 of 10 |
| Lighting | 7 | 8 of 10 | 1 | 7 of 10 |
| Outdoor Clocks | 7 | 9 of 10 | 4 | 10 of 10 |
| Outdoor Curtains | 7 | 9 of 10 | 10 | 10 of 10 |
| Outdoor Rugs | 8 | 9 of 10 | 10 | 10 of 10 |
| Plaques & Wall Art | 6 | 8 of 10 | 2 | 9 of 10 |
| Rain Chains | 6 | 2 of 10 | 9 | 10 of 10 |
| Thermometers & Weather Instruments | 7 | 8 of 10 | 10 | 10 of 10 |
| Weathervanes | 7 | 5 of 10 | 2 | 8 of 10 |
| Yard Signs | 7 | 7 of 10 | 5 | 8 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.