Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Finishes, Sealers & Stains compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Finishes, Sealers & Stains
7
Tools & Home Improvement median
6
All Amazon
6
Brand video
Finishes, Sealers & Stains
8 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Finishes, Sealers & Stains
10
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Finishes, Sealers & Stains
10 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Finishes, Sealers & Stains — having better creator video is.
- The leaders are entrenched — a median of 9,312 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 9,312 |
Top sellers in Finishes, Sealers & Stains
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Kate Naturals Mineral Oil for Wood Cutting Board, Food Grade, Odorless, 8oz | Food Safe Mineral Oil to Protect…
- 2Pledge Enhancing Polish Spray, Wood Furniture & Stainless Steel Polish, Remove Dust and Fingerprints, Fast Shi…
- 3method Daily Wood Cleaner, Almond, 28 fl oz | Removes Dust & Grime, No Greasy Residue, For Sealed Wood Surface…
- 4Drywall Repair Kit, 2-Pack Wall Mending Agent, Wall Spackle with Tools | Includes Scraper and Sandpaper. For W…
- 5Howard Products Beeswax Wood Polish & Conditioner, Feed-N-Wax, Beeswax Furniture Polish For Wood, 16 Oz, Orang…
Frequently asked questions
- How many images do top Finishes, Sealers & Stains listings have on Amazon?
- The median top-10 best seller in Amazon's Tools & Home Improvement > Paint, Wall Treatments & Supplies > Finishes, Sealers & Stains category has 7 gallery images (as of August 2026).
- Do best-selling Finishes, Sealers & Stains products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Finishes, Sealers & Stains listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Finishes, Sealers & Stains products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 9,312 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Paint, Wall Treatments & Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.