Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Paint & Primer compares
This category's top sellers vs. the median Tools & Home Improvement category and all benchmarked Amazon categories.
Gallery images
Paint & Primer
8
Tools & Home Improvement median
6
All Amazon
6
Brand video
Paint & Primer
9 of 10
Tools & Home Improvement median
8 of 10
All Amazon
7 of 10
Creator videos
Paint & Primer
10
Tools & Home Improvement median
10
All Amazon
8
A+ Content
Paint & Primer
10 of 10
Tools & Home Improvement median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Paint & Primer — having better creator video is.
- The leaders are entrenched — a median of 7,620 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 7,620 |
Top sellers in Paint & Primer
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Rust-Oleum Painter's Touch 2X Ultra Cover Spray Paint, Gloss Clear | Indoor and Outdoor Surfaces (Metal, Wood,…
- 2Rust-Oleum 2X Automotive Enamel 5-in-1 Spray Paint, Gloss Clear | Fast Dry, Adjustable Custom Spray Dial, Mult…
- 3Zinsser Bulls Eye 1-2-3 Water-Base Primer & Sealer, White, Quart | Bulls Eye 1-2-3 water-base primer-sealer, Q…
- 4DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen, Scratch Repair for Wall, Door, Cabinets, Metal,…
- 5Krylon K05515007 COLORmaxx Acrylic Clear Finish for Indoor/Outdoor Use, Gloss Crystal Clear , 11 Ounce (Pack o…
Frequently asked questions
- How many images do top Paint & Primer listings have on Amazon?
- The median top-10 best seller in Amazon's Tools & Home Improvement > Paint, Wall Treatments & Supplies > Paint & Primer category has 8 gallery images (as of August 2026).
- Do best-selling Paint & Primer products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Paint & Primer listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Paint & Primer products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 7,620 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Paint, Wall Treatments & Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.