Gallery images9
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Chips & Crisps compares
This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.
Gallery images
Chips & Crisps
9
Grocery & Gourmet Food median
6
All Amazon
6
Brand video
Chips & Crisps
7 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10
Creator videos
Chips & Crisps
10
Grocery & Gourmet Food median
3
All Amazon
8
A+ Content
Chips & Crisps
9 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10
What this benchmark means
- Chips & Crisps is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Chips & Crisps — having better creator video is.
- The leaders are entrenched — a median of 9,722 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 9 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 9,722 |
Top sellers in Chips & Crisps
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1SunChips 100% Whole Grain Chips, Variety Pack, 1 oz Bags, Pack of 40, No Artificial Flavors, Colors Variety Pa…
- 2Clif Bar, Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Oun…
- 3Jays Pack of 10 Hotstuff Potato Chips, 2.5 oz Each Snack Bag
- 4Frito-Lay Fun Times Mix Variety Pack, 40 Count Fun Times Mix 40 Count (Pack of 1)
- 5Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups) 19.5 Ounce (Pack of…
Frequently asked questions
- How many images do top Chips & Crisps listings have on Amazon?
- The median top-10 best seller in Amazon's Grocery & Gourmet Food > Snack Foods > Chips & Crisps category has 9 gallery images (as of August 2026).
- Do best-selling Chips & Crisps products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Chips & Crisps listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Chips & Crisps products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 9,722 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Snack Foods
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.