Gallery images9
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Crackers compares
This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.
Gallery images
Crackers
9
Grocery & Gourmet Food median
6
All Amazon
6
Brand video
Crackers
7 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10
Creator videos
Crackers
10
Grocery & Gourmet Food median
3
All Amazon
8
A+ Content
Crackers
10 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10
What this benchmark means
- Crackers is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Crackers — having better creator video is.
- The leaders are entrenched — a median of 19,132 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 9 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 19,132 |
Top sellers in Crackers
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Amazon Saver, Saltine Crackers, 16 Oz 16 Ounce (Pack of 1)
- 2RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped Or…
- 3Goldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct Big Smiles Cr…
- 4Lance Assorted Sandwich Crackers, 20 Count Variety Pack Variety Pack 1.4 Ounce (Pack of 20)
- 5Goldfish Cheddar Cheese Crackers, 27.3 Oz Carton Cheddar 4.55 Ounce (Pack of 6)
Frequently asked questions
- How many images do top Crackers listings have on Amazon?
- The median top-10 best seller in Amazon's Grocery & Gourmet Food > Snack Foods > Crackers category has 9 gallery images (as of August 2026).
- Do best-selling Crackers products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Crackers listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Crackers products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 19,132 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Snack Foods
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.