Gallery images6
median images per top listing
Brand video0 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Pretzels compares
This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.
Gallery images
Pretzels
6
Grocery & Gourmet Food median
6
All Amazon
6
Brand video
Pretzels
0 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10
Creator videos
Pretzels
10
Grocery & Gourmet Food median
3
All Amazon
8
A+ Content
Pretzels
10 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Pretzels — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 0 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 5,574 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 0 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 5,574 |
Top sellers in Pretzels
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Dot's Pretzels Original Seasoned Pretzel Twists Snack, 16 oz Bag | Original Pretzel Twists, Bold Spices and Bu…
- 2Kindling Protein Pretzels, Churro, Snack, On-the-Go, 2.5oz Bag | 8g protein, 2g fiber, 100% whole grain. Warm…
- 3Dot's Pretzels Cinnamon Sugar Seasoned Pretzel Twists Snack Bag, 16 oz | Cinnamon Sugar Pretzel Twists, Sweet…
- 4Dot's Pretzels Twists, 3-Flavor Snacks Variety Pack, 18 count | Original, Honey Mustard, Parmesan Garlic Pretz…
- 5Amazon Grocery, Peanut Butter Filled Pretzels, 24 Oz 24 Ounce (Pack of 1)
Frequently asked questions
- How many images do top Pretzels listings have on Amazon?
- The median top-10 best seller in Amazon's Grocery & Gourmet Food > Snack Foods > Pretzels category has 6 gallery images (as of August 2026).
- Do best-selling Pretzels products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Pretzels listings on Amazon have?
- 0 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Pretzels products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 5,574 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Snack Foods
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.