Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Incontinence & Ostomy compares
This category's top sellers vs. the median Industrial & Scientific category and all benchmarked Amazon categories.
Gallery images
Incontinence & Ostomy
8
Industrial & Scientific median
6
All Amazon
6
Brand video
Incontinence & Ostomy
8 of 10
Industrial & Scientific median
5 of 10
All Amazon
7 of 10
Creator videos
Incontinence & Ostomy
10
Industrial & Scientific median
2
All Amazon
8
A+ Content
Incontinence & Ostomy
10 of 10
Industrial & Scientific median
8 of 10
All Amazon
9 of 10
What this benchmark means
- Incontinence & Ostomy is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Incontinence & Ostomy — having better creator video is.
- The leaders are entrenched — a median of 21,947 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 21,947 |
Top sellers in Incontinence & Ostomy
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max…
- 2Depend Fresh Protection Adult Diapers for Women, Large, 72 Count Large 72
- 3Poise Overnight Incontinence Pads for Women, 8 Drop, 72 ct 36 Count (Pack of 2) 72
- 44 Pack Waterproof Reusable Heavy Absorbency Incontinence Bed Pads 34"x36" | Utopia Bedding Washable Underpads,…
- 5Depend Fresh Protection Adult Diapers for Men, Large, 72 Count Large 72
Frequently asked questions
- How many images do top Incontinence & Ostomy listings have on Amazon?
- The median top-10 best seller in Amazon's Industrial & Scientific > Professional Medical Supplies > Incontinence & Ostomy category has 8 gallery images (as of August 2026).
- Do best-selling Incontinence & Ostomy products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Incontinence & Ostomy listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Incontinence & Ostomy products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 21,947 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Professional Medical Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.