median images in the median Professional Medical Supplies category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Professional Medical Supplies categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Professional Medical Supplies categories where even the top sellers are light on content — the fastest places to stand out.
Professional Medical Supplies categories
Benchmarks for each Professional Medical Supplies category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Apparel | 5 | 2 of 10 | 10 | 10 of 10 |
| Diagnostics & Screening | 6 | 7 of 10 | 10 | 10 of 10 |
| Durable Medical Equipment | 6 | 7 of 10 | 10 | 10 of 10 |
| Examination Supplies & Consumables | 6 | 3 of 10 | 3 | 6 of 10 |
| Fluid Administration & Collection | 6 | 5 of 10 | 5 | 9 of 10 |
| Furniture & Patient Transport | 6 | 9 of 10 | 5 | 10 of 10 |
| Incontinence & Ostomy | 8 | 8 of 10 | 10 | 10 of 10 |
| Instruments & Surgical Tools | 6 | 8 of 10 | 6 | 10 of 10 |
| Lab Supplies | 6 | 4 of 10 | 10 | 8 of 10 |
| Patient Monitoring Equipment | 6 | 10 of 10 | 10 | 10 of 10 |
| Patient Treatment Equipment | 7 | 8 of 10 | 10 | 10 of 10 |
| Radiology & Imaging | 6 | 5 of 10 | 1 | 4 of 10 |
| Respiratory & Anesthesia Equipment | 6 | 7 of 10 | 7 | 10 of 10 |
| Sterilization & Infection Prevention | 6 | 5 of 10 | 7 | 7 of 10 |
| Surgical Equipment | 6 | 6 of 10 | 10 | 10 of 10 |
| Surgical Supplies | 6 | 7 of 10 | 5 | 8 of 10 |
| Wound Care & Dressings | 6 | 7 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.