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Amazon Industrial & Scientific: Instruments & Surgical Tools content benchmarks

Top-selling Instruments & Surgical Tools listings on Amazon have a median of 6 gallery images; 8 of 10 include a brand video; the median listing carries 6 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images per top listing

Brand video8 of 10

top sellers include a brand-uploaded video

0%
Creator videos6

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Instruments & Surgical Tools compares

This category's top sellers vs. the median Industrial & Scientific category and all benchmarked Amazon categories.

Gallery images

Instruments & Surgical Tools
6
Industrial & Scientific median
6
All Amazon
6

Brand video

Instruments & Surgical Tools
8 of 10
Industrial & Scientific median
5 of 10
All Amazon
7 of 10

Creator videos

Instruments & Surgical Tools
6
Industrial & Scientific median
2
All Amazon
8

A+ Content

Instruments & Surgical Tools
10 of 10
Industrial & Scientific median
8 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • The leaders are entrenched — a median of 5,785 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings6
Brand videoShare with a brand-uploaded product video8 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos6
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count5,785

Top sellers in Instruments & Surgical Tools

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1MEUUT Medical Scissors 2-Pack Trauma Shears for Nurses All Purpose Scissors | Patented Bandage Scissors,7.8" A…
  2. 27.5 Inches Premium Stainless Steel Trauma Shears for Left and Right Hand - Non-Stick Coated Blades Medical Sci…
  3. 34th Generation Doctor Mom LED Pocket Pro Otoscope with Both Adult and Pediatric Disposable Specula Tips, Batte…
  4. 4MEUUT Trauma Shears 2-Pack Medical Scissors Ambidextrous for Nurses EMT | 7.8" Patented Bandage Scissors, Fluo…
  5. 5MEUUT 3 Pack Medical Scissors and PenLights with 4 AAA Batteries for Nurses | Medical Penlights, Pupil Gauge,…

Frequently asked questions

How many images do top Instruments & Surgical Tools listings have on Amazon?
The median top-10 best seller in Amazon's Industrial & Scientific > Professional Medical Supplies > Instruments & Surgical Tools category has 6 gallery images (as of August 2026).
Do best-selling Instruments & Surgical Tools products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Instruments & Surgical Tools listings on Amazon have?
8 of 10 top sellers include a brand-uploaded video, and the median listing carries 6 creator (Amazon Influencer) videos.
What rating do top Instruments & Surgical Tools products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 5,785 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.