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Amazon Industrial & Scientific: Lab Supplies content benchmarks

Top-selling Lab Supplies listings on Amazon have a median of 6 gallery images; 4 of 10 include a brand video; the median listing carries 10 creator videos; 8 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images per top listing

Brand video4 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content8 of 10

top sellers use A+ (enhanced brand) content

0%

How Lab Supplies compares

This category's top sellers vs. the median Industrial & Scientific category and all benchmarked Amazon categories.

Gallery images

Lab Supplies
6
Industrial & Scientific median
6
All Amazon
6

Brand video

Lab Supplies
4 of 10
Industrial & Scientific median
5 of 10
All Amazon
7 of 10

Creator videos

Lab Supplies
10
Industrial & Scientific median
2
All Amazon
8

A+ Content

Lab Supplies
8 of 10
Industrial & Scientific median
8 of 10
All Amazon
9 of 10

What this benchmark means

  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Lab Supplies — having better creator video is.
  • Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
  • The leaders are entrenched — a median of 3,353 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings6
Brand videoShare with a brand-uploaded product video4 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content8 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count3,353

Top sellers in Lab Supplies

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Isopropyl Alcohol Grade 99% Anhydrous 4 Gallon
  2. 2McKesson Transfer Pipette, Non-Sterile, 7 mL, 0.5 mL, 3 mL, 10 pk | Transfer Pipette,LDPE,NonSterile,7.5 mL
  3. 3Dissection Kit Durable 14-Piece for Medical & Veterinary Students | Dissecting Set with Stainless Steel Scalpe…
  4. 4Amazon Basics 99% Isopropyl Alcohol For Technical Use,16 Fluid Ounces, 1-Pack (Previously Solimo) 16 Fl Oz (Pa…
  5. 5Empty Spray Bottles 16oz/2Pack - Adjustable Spray Bottles for Cleaning | No Leak and Clog - HDPE spray bottle…

Frequently asked questions

How many images do top Lab Supplies listings have on Amazon?
The median top-10 best seller in Amazon's Industrial & Scientific > Professional Medical Supplies > Lab Supplies category has 6 gallery images (as of August 2026).
Do best-selling Lab Supplies products use A+ Content?
8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Lab Supplies listings on Amazon have?
4 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Lab Supplies products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 3,353 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.