median images in the median Sports & Outdoor Play category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Sports & Outdoor Play categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Sports & Outdoor Play categories where even the top sellers are light on content — the fastest places to stand out.
Sports & Outdoor Play categories
Benchmarks for each Sports & Outdoor Play category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Ball Pits & Accessories | 7 | 6 of 10 | 10 | 10 of 10 |
| Bean Bags & Footbags | 6 | 7 of 10 | 10 | 8 of 10 |
| Blasters & Foam Play | 7 | 8 of 10 | 10 | 10 of 10 |
| Bubbles | 7 | 6 of 10 | 10 | 10 of 10 |
| Fitness Equipment | 6 | 8 of 10 | 10 | 9 of 10 |
| Flying Toys | 6 | 8 of 10 | 10 | 9 of 10 |
| Gardening Tools | 6 | 7 of 10 | 10 | 8 of 10 |
| Inflatable Bouncers | 7 | 7 of 10 | 10 | 10 of 10 |
| Kickball & Playground Balls | 7 | 8 of 10 | 7 | 10 of 10 |
| Kites & Wind Spinners | 6 | 9 of 10 | 10 | 9 of 10 |
| Marble Games | 6 | 7 of 10 | 4 | 10 of 10 |
| Nature Exploration Toys | 7 | 8 of 10 | 10 | 10 of 10 |
| Outdoor Furniture | 6 | 5 of 10 | 10 | 9 of 10 |
| Play Sets & Playground Equipment | 6 | 10 of 10 | 10 | 9 of 10 |
| Play Tents & Tunnels | 8 | 9 of 10 | 10 | 9 of 10 |
| Playhouses | 7 | 10 of 10 | 10 | 10 of 10 |
| Pogo Sticks & Hoppers | 6 | 10 of 10 | 10 | 10 of 10 |
| Pools & Water Toys | 6 | 10 of 10 | 10 | 10 of 10 |
| Sand & Water Tables | 6 | 5 of 10 | 10 | 10 of 10 |
| Sandboxes | 8 | 6 of 10 | 10 | 9 of 10 |
| Slumber Bags | 6 | 10 of 10 | 8 | 10 of 10 |
| Toy Sports | 7 | 8 of 10 | 10 | 10 of 10 |
| Yo-yos | 6 | 8 of 10 | 9 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.