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Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
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Threadless is a creative community featuring designs made by thousands of artists from around the world all shoppable on apparel, accessories & home decor. When people buy from Threadless, they are supporting the artist who created the designs.
The goal of this campaign was to get a variety of UGC assets to test across marketing channels. It was important to Threadless that the content was authentic, relatable, and showed off the artwork on the shirts while highlighting the unique style of each creator. We ended up working with 17 creators to get 87 approved assets (photos + boomerangs), supporting creative for 51 SKUS!
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