Cohley Campaign Spotlight : Threadless
Threadless is a creative community featuring designs made by thousands of artists from around the world all shoppable on apparel, accessories & home decor. When people buy from Threadless, they are supporting the artist who created the designs.
The goal of this campaign was to get a variety of UGC assets to test across marketing channels. It was important to Threadless that the content was authentic, relatable, and showed off the artwork on the shirts while highlighting the unique style of each creator. We ended up working with 17 creators to get 87 approved assets (photos + boomerangs), supporting creative for 51 SKUS!
Campaign Requirement: 8+ Photos, 2 Boomerangs
Total Accepted Cohley Creators: 17
Total Accepted Assets: 87
Total Cost: Product Exchange
Total Savings: $5,850
Written by Tom Logan
Our CEO and Co-Founder Tom is no stranger to the Cohley blog! With seven years under his Cohley belt, Tom is our go-to on all company updates, new tech initiatives, and data focused trends. Tom helps to dictate our direction, monitor and emphasize our culture and put colleagues in the best possible positions to succeed. Tom is a self proclaimed Tech guy, Sports Writer and Lover of Rom-Com's.