Cohley & PowerReviews Announce Strategic Partnership
New York, New York - Content generation platform Cohley announced its partnership with PowerReviews, who powers brand advocacy by harnessing the authentic voice of the customer to improve products and the customer experience.
The partnership will initially focus on helping their shared clients proactively generate product reviews to fill PowerReviews’ on-site reviews integration. The partnership will also enable Cohley’s client base to generate and syndicate reviews to major retailers like Target (and many more).
“We’re beyond excited to partner with PowerReviews. We know how critical authentic reviews are to the consumer journey, and our network of vetted creators will facilitate the generation of product reviews at scale. It’s going to be hugely valuable for our shared clients”
— Erik Graber, Co-Founder & Head of Product at Cohley
If the image above makes the process look simple, it’s because it is. Clients will run sampling campaigns on Cohley to generate product reviews, and from there the API will enable users to syndicate those reviews out to the corresponding product pages on their most important retailers’ sites.
“PowerReviews is relentless in our focus to help brands collect and share the most impactful content, to ultimately enable consumers to make more confident purchasing decisions. This partnership brings enormous value to our mutual clients who are now able to distribute rich content collected through Cohley's Content Generation Platform to their desired retail destinations.”
— Casey Murray, Director of Business Development & Partnerships at PowerReviews
Cohley is a content generation platform that gives brands like Harry's, Adore Me, Rhone and OLLY a better way to generate marketing assets and elevate their performance across digital channels.
On the Cohley platform, brands are able to run campaigns that focus on a specific content output. That output can range from User Generated Content (UGC), professional photography, video assets, influencer activations or on-site text reviews.
PowerReviews (PowerReviews.com) is a software and data company that works with 1000+ leading brands and retailers to bring authenticity and transparency to commerce. The PowerReviews Customer Content Platform has three solutions that help our customers collect and manage customer-generated content to improve the product and customer experience across the customer journey. We help clients meet the evolving need for social proof, accelerating the path to purchase and brand advocacy.
PowerReviews is known for innovation, consultative partnership, and actionable insights, supported by our open platform and approach. Our dedicated team of experts provides thoughtful analysis and turn-key service. PowerReviews is headquartered in Chicago, IL, USA.
Written by Tom Logan
Our CEO and Co-Founder Tom is no stranger to the Cohley blog! With seven years under his Cohley belt, Tom is our go-to on all company updates, new tech initiatives, and data focused trends. Tom helps to dictate our direction, monitor and emphasize our culture and put colleagues in the best possible positions to succeed. Tom is a self proclaimed Tech guy, Sports Writer and Lover of Rom-Com's.