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The Cohley Blog

The latest in all things consumer, content, and Cohley.

Breaking Down Your Digital Marketing Budget

According to data gathered by Bright Local , the average small to medium business spends about $400 monthly on marketing. About 46% of that money goes to digital marketing. Big companies with larger revenues spend far more, and the biggest spenders are companies in the consumer packaged goods, co
Parker Dietz
March 4, 2022
January 22, 2025

6 Ways to Create Evergreen Content for Your Brand

What is evergreen content? In this article, we discuss the magic of evergreen content and how you can easily identify and produce it.
Parker Dietz
February 14, 2022
January 22, 2025

Content Planning 101: Tips, Tricks & Content Plan Templates

Content planning can help you organize your content strategy so you can get results. Here, we discuss content planning tips and share content plan templates.
Parker Dietz
February 8, 2022
January 22, 2025

Cohley's Favorite Things: Holiday Gift Guide

These gifts are guaranteed to put a smile on someone's face. Beauty tools, educational products, vegan ice cream, plant-based cocktails, activewear, haircare, and stylish face masks - all from Cohley clients. Check out the list to become a Holiday Hero this year.
Parker Dietz
December 3, 2021
January 22, 2025

Planning your Holiday Ads and Creative

Once the calendar flips from October to November, the marketing and consumerist world tends to take a dive headfirst into the holiday season. Advertisements and holiday marketing campaigns pop up all around us before we know it. But as the excitement of holiday cheer begins to fill our lives, it's
Tom Logan
November 12, 2021
January 22, 2025

How to Use Influencer Gifting in Marketing Seasonal Items

As the holiday season closely approaches, what is the best way for your brand to make its way to the top of peoples’ wish lists? Digital marketing is becoming more and more impactful, specifically among celebrity endorsements via social media. This process, known as influencer gifting, is more memor
Tom Logan
November 9, 2021
January 22, 2025

Why Ecommerce Companies Need a Black Friday Strategy

A Black Friday ecommerce strategy should be at the top of your brand's to-do list. Yet creating a plan to tackle Black Friday can be intimidating.
Tom Logan
November 5, 2021
January 22, 2025

Black Friday Marketing Strategies; Time to Attract with Visual Assets

Prepare your team and be smart with your marketing strategies to make the most of Black Friday. Check out these examples of great visual campaigns!
Tom Logan
November 4, 2021
January 22, 2025

Letters from Tom: Vol. 1

*Note from the Author: These company wide emails, sent by our CEO, Tom Logan, are typically sent every other week. For ease of publishing and peak authenticity, we’ll publish them the way he writes them: Directed to the Cohley team. How, ACTUALLY, does more creative testing combat iOS changes?
Tom Logan
November 1, 2021
January 22, 2025