Cohley Product Updates: April 2025

April product improvements are focused on creating a better brief. From AI improvements, to a stronger visual display for the Creator, Cohley's product team has focused on reducing the amount of time brand's spend writing a brief and ensuring that Creators understand deliverables for a stronger execution.
Michelle Green
May 7, 2025
May 7, 2025

MOV files accepted in Creator applications

If a brief has turned on the request for a sample video from applicants, Creators can now upload a .mov file type in addition to the .mp4 and URL formats we already accepted. This will make it easier for Creators to upload their best content regardless of the format.

New 'Brand Materials' section

Brand Materials will act as a repository of documents. All documents added will be ingested by AI to learn, improve, and make suggestions to ensure briefs and recommended Creators are customized to the brand. Get started by uploading your brand guidelines if you want to be part of our Beta testing for Finn's Brief Analysis.

Brief Overview Improvements

Curious what Creators see when they view your brief? You can always open your 'Brief Overview' after launching your brief to confirm the Creator's view. We have cleaned up dates, icons were added to help Creators differentiate between action and testimonial video styles and other content components more effectively, and our hero style guide is pulling thumbnails from Instagram and TikTok, with Facebook coming soon.

A link to the Meta or TikTok commercial sound library is also added for Influencer briefs.

Upon viewing in full screen, TikTok or Instagram is embedded and you can scroll through the guide.

Michelle Green
Director of Product
Day to day Michelle is a bug finder, feature requester, business owner, and sales leader answering the question "how can we disrupt and grow revenue faster?" Michelle focuses on creating products and systems that can scale with easy-to-use functionality, automated reporting, and results that speak for themselves.