Cohley Product Updates: March 2025

Surveys are powering Cohley Creator data.
Michelle Green
March 18, 2025
March 20, 2025

Casting Surveys

Collect dynamic data on Creators and everyday consumers in a few clicks!

Launch surveys for free in Cohley

Collect creator data

Gather insights directly from Creators through a variety of question types—open-ended, opinon scale, single selection, or multiple selection. These surveys allow you to learn about the Creators, their preferences, or their qualifications, helping you make informed decisions about who to cast.

Quick consumer insights

Gather consumer insights for any topic - ad hooks, messaging, willingness to pay, etc. These surveys can be specifically targeted by Age, Gender, or Country, and provide data to inform brand messaging, positioning, and viability to new and existing products! 

Group Creators 🔖 : Organize Creators into Lists based on responses.

Add to Favorites ❤️ : Heart Creators to add them to your Creator Hub based on their Portfolio, Cohley Work, or Reviews.

Invite to Brief 📧 : Invite Creators to apply to active briefs based on their responses.

Creator participation

Creators have a new section in the platform exclusively for Surveys. Upon answering the questions in the survey, the individual survey will disappear. Creators can scroll through the available surveys to find the brands they most want to work with to ensure their profile and answers are top of mind for future consideration.

Creator view of Surveys

New brief wizard (beta)

With this launch, brands can expect a smarter, more efficient briefing process that:
1. Ensures Creators Have the Right Information – Helps brands craft briefs that directly answer key questions from Creators, reducing confusion and setting clear expectations upfront.
2. Clarifies Brand Needs and Expectations – Makes it easier for brands to define and prioritize key deliverables, ensuring that Creators focus on what matters most.
3. Leverages AI for Smarter Validation – Uses AI to check whether creators have met the specified deliverables, improving content alignment and reducing revisions.

This launch streamlines the content creation process, ensuring that you receive higher-quality assets while making it easier for Creators to understand and fulfill expectations. See how to get started here. We are still in beta, so if you aren't seeing this view, please reach out to Cohley!

Import your pre-written brief (beta)

Brands with the Import brief and new brief wizard permissions on are invited to join our beta to provide feedback on how importing a PDF completes the Cohley brief wizard template. A PDF can be uploaded to Cohley to complete all brief types. From there, edits can be made before launching the brief. The goal of this release is to speed up brief creation and allow brands take what they already have written and get it into Cohley’s template.

Reach out if you'd like to join the beta!

Michelle Green
Director of Product
Day to day Michelle is a bug finder, feature requester, business owner, and sales leader answering the question "how can we disrupt and grow revenue faster?" Michelle focuses on creating products and systems that can scale with easy-to-use functionality, automated reporting, and results that speak for themselves.