AI-Powered Highlights & Smart Search has reduced time to vet from 70 minutes to 50 minutes per brief, with 22% of searches resulting in an action to Accept, Maybe, or Reject a Creator.
Michelle Green
January 7, 2026
January 7, 2026
What's New at Cohley: November & December 2024 Product Updates
We've been busy this holiday season, so here's one blog post to wrap up everything we shipped to make your content creation workflow faster, smarter, and more effective.
AI-Powered Highlights & Smart Search
Finding the right creators just got exponentially faster:
Creator Card Highlights: See each applicant's most relevant portfolio work and past Cohley content right at the front of their card. Use Highlights for a quick gut check of a Creator's best content before deep diving into Cohley Work and Portfolios. Our AI pulls out the best asset for your specific brief and vertical.
Sample Content in Highlights: Review submitted sample content directly on creator cards without opening chat messages.
Enhanced Smart Search: Search results now show why a creator matched your query with hover text showing matched content from their messages, insights, and surveys. Results are automatically sorted by relevance with the best matches at the top.
Search Prompt Suggestions: Get up to 3 AI-generated search suggestions when vetting creators with insight questions, plus access to your previously executed searches.
Search by Email or Handle: Quickly find specific creators using their email address or social media handle.
Better Creator Information
Child Age Targeting: Creator profiles now include exact birthdates for children, enabling precise age-range targeting for family campaigns.
Onboarding survey: Upon joining Cohley, every Creator will answer a robust survey for improved brief recommendations.
Small Animals Filter: New pet criteria option for "small animals" in targeting
New Video Player with Timestamp Comments
Our biggest collaboration upgrade yet:
Timestamp Annotations: Leave comments and change requests at specific moments in videos
Interactive Timeline: Click timeline icons to jump to comments, or click comments to jump to that moment in the video
Download Individual Assets
You can once again download individual videos and images directly from Content Library and Collaboration—perfect for quick reviews and sharing.
Improved AI Asset Analysis
More accurate content review based on enhanced rubric learning
Better understanding of when to reference narrative vs. transcript
Fixed duplicate non-negotiable flags
Finn Brief Analysis Enhancements
Finn now provides smarter recommendations when you're creating briefs:
Deliverable Alignment: Checks that shipping method matches any "path to purchase" requirements
Targeting Recommendations: Suggests demographic filters based on your brand and audience to help narrow your applicant pool effectively
🎨 Creator Experience Improvements
Redesigned Creator Onboarding
We've streamlined how creators join Cohley:
Gated experience requires profile completion before viewing briefs
Mandatory onboarding survey for better creator-brand matching
All 12 steps of the profile are now required
And improved what they see when scrolling briefs:
Product Visuals Everywhere: Creators now see product images on brief cards, overview pages, and recommended briefs—helping them make better decisions about applying.
Compensation Transparency: Compensation amounts are now displayed directly on creator-facing brief cards.
Better Recommended Briefs
New scoring methodology ensures creators see briefs that truly match their experience
Recommendations update in real-time
Enhanced recommendations included in personalized weekly creator pulse emails
Performance & Technical Fixes
Video Loading Optimization: Videos now load progressively as you scroll through applicants (no more browser crashes after 500+ videos)
Auto-Logout Protection: Prevents accidental actions in the wrong account by logging out dormant tabs when you switch accounts
🐛 Bug Fixes That Matter
Fixed Instagram and TikTok URL thumbnail generation in style guides
Stopped sending duplicate invitation emails within 24-hour periods
Resolved full-size image viewing in Creator Collaboration
Fixed Shopify shipping requirement field issues
Added loading spinners for Creator Hub invitations to prevent multiple sends
🔐 Platform Updates
Updated Terms & Conditions: Section 10b updated for all creators banning AI personas and AI generated content (December 30)
💰 Payment Safety Features
New payment alerts help prevent errors:
Warnings when payment exceeds agreed compensation
Alerts for reimbursements over $100
Second confirmation required for payouts above $1,000
Michelle Green
Director of Product
Day to day Michelle is a bug finder, feature requester, business owner, and sales leader answering the question "how can we disrupt and grow revenue faster?" Michelle focuses on creating products and systems that can scale with easy-to-use functionality, automated reporting, and results that speak for themselves.
