Click to read improvements made to our newly launched AI Asset Analysis, Brief workflow improvements, and video tagging that will allow us to surface the best Creator assets to you in applicant vetting and provide future performance analytics.
Michelle Green
October 27, 2025
October 27, 2025
October Product Updates: Smarter Workflows, Faster Performance, and Greater Accuracy
October was all about improving reliability and helping both brands and creators save time while ensuring data accuracy across the platform. From AI enhancements to behind-the-scenes performance upgrades, we made key strides in automation, communication, and trust.
🧠 AI Asset Analysis: Smarter Compliance with GPT-5
We upgraded our AI Asset Analysis engine to GPT-5 and doubled the number of frames analyzed per video (from 25 → 50). This means more precise detection of brand-safety violations and a deeper understanding of your content.
We also refined how Cohley interprets nuanced non-negotiables:
Music and FTC guideline exceptions are now handled intelligently (“Cohley cannot check music,” etc.)
Company-specific rules now factor in brand context
Ambiguous or photo-only rules are ignored where appropriate
These updates make your brand safety feedback more relevant, consistent, and trustworthy.
Non-negotiable flagged as Creator used a knife as opposed to scissors.
🧾 Brief & Creator Workflow Improvements
We focused on making briefs and creator interactions smoother than ever:
Sample Content Field — Brands can now clearly define what creators should submit for sample content during applications.
Import Brief Enhancements — Style guides are now imported with TikTok and Instagram URLs and supporting detail as to why you like the content.
Location Filtering — USA and Canada are now pinned at the top of the filter dropdown list, with quick multi-select for states and provinces.
Download Briefs — PDF exports now include newly added Creator Criteria like kid/pet targeting and location targeting for complete record-keeping.
🔍 Video Tagging for Smarter Insights
Cohley now automatically tags Creator videos to uncover shared characteristics—helping brands understand what works best across campaigns and verticals. This feature will power future analytics and creative insights.
🧩 Infrastructure & Bug Fixes
A number of technical improvements were also rolled out to make your experience smoother:
Major database performance upgrades (Postgres + Snowflake) to support faster search.
Email triggers for TikTok posting instructions are now correctly sent when creators move to “Pending Post.”
Timeouts with large applicant lists (500+) are fixed. Sorting and filtering by star rating now work instantly.
Michelle Green
Director of Product
Day to day Michelle is a bug finder, feature requester, business owner, and sales leader answering the question "how can we disrupt and grow revenue faster?" Michelle focuses on creating products and systems that can scale with easy-to-use functionality, automated reporting, and results that speak for themselves.
